Patterns of structural and sequential ambidexterity in cross-border media management

Nölleke-Przybylski P.; von Rimscha M.B.; Möller J.E.; Voci D.; Altmeppen K.D.; Karmasin M.

Research article (journal) | Peer reviewed

Abstract

Organisational ambidexterity–the ability of a company to successfully link exploitation and exploration–is a fruitful approach for cross-border management. It is a crucial concept for media companies that, because of the dual (cultural and economic) character of their products, need to reconcile strategies of mere expansion with local customisation when engaging across borders. Drawing on semi-structured interviews with international media managers, this article captures patterns of ambidextrous strategising and organising in cross-border media activities. The article focuses on digitisation, which has altered the opportunities for balancing exploration and exploitation in internationalisation. The analysis reveals how, in this context, exploitation takes centre stage and how patterns of ambidexterity differ significantly depending on the media type and the background of the company.

Details about the publication

JournalJournal of Media Business Studies
Volume16
Issue2
Page range126-152
StatusPublished
Release year2019
Language in which the publication is writtenEnglish
DOI10.1080/16522354.2019.1619965
Link to the full texthttps://api.elsevier.com/content/abstract/scopus_id/85066611453
Keywordsinternationalisation; media management; exploitation; exploration; digitisation; Ambidexterity

Authors from the University of Münster

Nölleke-Przybylski, Pamela
Institute Communication Studies