Data-Based Strategic Communication as a Mediator of Trust: Recipients’ Perception of an NPO’s Automated Posts
Löffler Natascha, Röttger Ulrike, Wiencierz Christian
Research article (book contribution)Details about the publication
Publisher: Blöbaum Bernd
Book title: Trust and Communication. Findings and Implications of Trust Research
Page range: 115-134
Status: Published
Release year: 2021 (12/08/2021)
Language in which the publication is written: English
Authors from the University of Münster
| Löffler, Natascha | Institute Communication Studies Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712) |
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |
| Wiencierz, Christian | Excellence start-up center.NRW (ESC@WWU) |