Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media

Bartschat M, Cziehso G, Hennig-Thurau T

Research article (journal)

Details zur Publikation

Release year: 2021
Language in which the publication is written: English
Link to the full text: https://www.sciencedirect.com/science/article/pii/S0148296321008420