Media and Occupational Aspirations: The Effect of Television on Career Aspirations of Adolescents

Gehrau Volker, Brüggemann Tim, Handrup Jutta

Research article (journal)

Abstract

Vocational decisions are important decisions for adolescents. This article takestelevision effects into account. A literature review for the occupational world inTV programs reveals a strong focus on some occupations as well as smallcultivation effects plus learning effects from mediated role models. A secondaryanalysis of 2 panel waves was undertaken to study the effect of media rolemodels on occupational aspiration. Television usage in a program segmentcorrelated with corresponding aspirations. A process models showed a strongeffect of career aspiration in 1 panel wave on related television usage andcareer aspirations in the following panel wave.

Details zur Publikation

Pages: 19
Release year: 2016
Language in which the publication is written: German
Link to the full text: http://dx.doi.org/10.1080/08838151.2016.1203319