Agenda-diffusion: an integrated model of agenda-setting and interpersonal communication.

Nguyen Vu H N, Gehrau V

Research article (journal)

Abstract

The present study proposes a model of agenda diffusion as an explanation for inconsistencies in agenda-setting research. We suggest that interpersonal communication plays a pivotal role in a two-step process in which the media agenda diffuses first from the mass media to media users, and then from these via interpersonal communication to non-users. We present findings from afield study to provide empirical evidence for the reality of agenda diffusion and discuss theoretical, analytical, and methodological implications for further agenda-setting research.

Details zur Publikation

Pages: 17
Release year: 2010
Language in which the publication is written: English