The Use of Big Data in Corporate Communication.
Wiencierz, Christian; Röttger, Ulrike
Research article (journal) | Peer reviewedDetails about the publication
Volume: 22
Issue: 3
Page range: 258-272
Status: Published
Release year: 2017 (15/11/2017)
Language in which the publication is written: German
Authors from the University of Münster
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |
| Wiencierz, Christian | Professur für Public Relations (Prof. Röttger) Professur für Kommunikationswissenschaft (Prof. Blöbaum) |