DOMINO - Dynamic Organizational Management for Inter-firm Network Orchestrations (DOMINO)

Grunddaten zu diesem Projekt

Art des Projektes: EU-Projekt koordiniert außerhalb der Universität Münster
Laufzeit: 01.11.2001 - 30.04.2003

Beschreibung

Topic Area: Dynamic Organizational Management for Inter-firm Network Orchestrations Team: Dr. Kai Riemer (contact person), Marcel Gogolin, Prof. Dr. Stefan Klein, Dr. Carsten Totz, Dr. Claas Müller-Lankenau. wikari@wi.uni-muenster.de Partner: DOMINO Consortium partners (from Greece, Denmark and Switzerland) website Add. Partners: The project is funded by the European Commission within the IST initiative of the 5th Framework Programme Description DOMINO addresses the issue of management of dynamic network organizations in terms of relationships, resources, structures, processes, people, etc. The primary objective of the project is to maximize the current understanding in this field and thus to set the basis of common reference. To this end, the project will pursue the development of an organizational and business taxonomy, presenting the types and the characteristics of network organizations. Furthermore the analysis and explanation of management practices within several types of dynamic network organizations will lead to a framework of management guidelines for the set-up, coordination and management of these types of organizations. The success of the project lies much on the innovative research character and on gaining awareness required for maximizing its business and academic impact. Therefore, the project will establish a Knowledge Portal and will pay a lot of attention on dissemination and exploitation. Project Partners Project Partner Partner Status Country Research Center of Athens University of Economic and Business. Athens University. Project Coordinator. Research partner Greece Copenhagen Business School (CBS) Research partner Denmark Dept. of Information Systems, IOS research group. University of Muenster Research partner Germany Institute for Technology Management (ITEM), University of St.Gallen Research partner Switzerland DIOS A/S - Danish Institute for Organization Facilitator Denmark Exodus S.A: Facilitator Greece Namics AG Facilitator Switzerland & Germany Project Online S.A. User Greece ECR - Efficient Consumer Response Association Schweiz User Switzerland New World Multimedia APS User Denmark Project Introduction Current organization and management thinking of how businesses should evolve to withstand the competition within the digital economy and the new market dynamics is being highly criticized due to its disability to provide suitable management practices. The problem seems to be located in the fact that corporate world is changing fast at the extent management practices and paradigms cannot keep up with business evolution. So far, both research and corporate community have been dominated by management paradigms of the past that have to be revised and reinvented for the use in the information age. The global and knowledge economy raises many issues and questions of how firms should react to the new wave of socio-technical developments that still remain unanswered. It is widely accepted that organizations strive for new managerial tools that would allow them to interpret the new corporate reality and prepare them to confront the complexities of dynamic and networked value creation. It seems to be rather urgent that the theoretical progress conducted in the field of business management is complemented by a more actionable research that would set the ground for the provision of new management models along with guidelines for their application. At the moment, several isolated efforts have been made by distinguished thinkers to explain emerging forms of organizing such as: business webs/networks, dynamic value constellations and smart organization. Nevertheless, integrated initiatives are missing and this is what the corporate world inquires and what DOMINO addresses. DOMINO line of argument There is a trend towards networking:Empirical evidence suggests an increasing importance of networking and partnering activities (next to an ongoing M&A trend). External contingencies as drivers:Major market contingencies for networking are: technology development, globalization, changing demand patterns and the trend towards an information or knowledge economy. Networks are promising: Networks promise considerable economic advantages for companies challenging the above mentioned market drivers (motives for networking): Enhancing business scope, enter new markets, accessing resources, risk sharing, innovation management, specialization and division of labour, coordination and efficiency benefits (in supply chains), etc. But: Networks are also precarious:Networks are complex, precarious/shaky and vulnerable arrangements with a considerable risk of failure and potential higher coordination efforts arising from inter-firm (distance) coordination. Ergo: What matters is a network management: The mere collaboration is not enough to achieve the promised benefits. Due to networking risks and costs, a careful management of the network (and its relationships) has to be applied. Therefore DOMINO mainly addresses management issues regarding: structure, coordination, relationships, resources and knowledge management. And: Management depends on specific type of network: Management issues, organizational patterns or best practices applicable highly depend on the nature of a single network. Therefore an explicit business taxonomy in terms of classification criteria has to be built up, to be able to classify specific network actions. Research methodology The work methodology adopted by DOMINO comprises a series of "explore & explain" actions. Both exploration and explanation phases consist of a theoretical and empirical research, which will allow the project to identify the concepts from the literature, seek for them in businesses, converge theoretical and empirical findings, apply and validate them in firms, and finally promulgate actionable guidelines for business exploitation and further research. Publications 2006 Managing Dynamic Networks Klein, Stefan; Poulymenakou, Angeliki (eds.) (2006): Managing Dynamic Networks: Organizational Perspectives of Technology Enabled Inter-firm Collaboration, Springer-Verlag, Berlin, Heidelberg, 2006. Institutional Design of Mixed-mode Electronic Marketplaces Gogolin, Marcel; Klein, Stefan (2006): Institutional Design of Mixed-mode Electronic Marketplaces, Klein, Stefan; Poulymenakou, Angeliki (eds.): Managing Dynamic Networks, Springer-Verlag, Berlin, Heidelberg, pp. 93-111. Networks as Orchestrations Poulymenakou, Angeliki; Klein, Stefan (2006): Networks as Orchestrations: Management in IT-enabled Inter-firm Collaborations, in: Klein, Stefan; Poulymenakou, Angeliki (eds.): Managing Dynamic Networks, Springer-Verlag, Berlin, Heidelberg, pp. 3-15.

Stichwörter: Organizational Management; Network management; Inter-firm Network