Publisher: Robert L. Heath, Winni Johansen, Jesper Falkheimer, Kirk Hallahan, Juliana J. C. Raupp, Benita Steyn

Book title: The International Encyclopedia of Strategic Communication

Page range: 1-14

Publishing company: John Wiley & Sons

Status: Published

Release year: 2018 (01/10/2018)

Language in which the publication is written: English