Big-Data-Based Strategic Communication.

Wiencierz, Christian; Röttger, Ulrike

Non-scientific contribution (journal)

Abstract

Big data enable strategic communicators to analyse the needs, opinions, attitudes and behaviour of their stakeholders in even more detail. From the planning to evaluation, big data analyses make corporate communication more analytic and potentially more strategic.

Details zur Publikation

Release year: 2018
Language in which the publication is writtenGerman
Link to the full text: https://www.communication-director.com/sites/default/files/communication_director_1_2018_full_new.pdf