Big Data as a Key Topic for the Next Decade of Strategic Communication Research.
Wiencierz, Christian; Röttger, Ulrike
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2017
Language in which the publication is written: English
Conference: ICA 2017 Preconference "Future Directions of Strategic Communication: Towards the Second Decade of an Emerging Field", San Diego, USA, undefined
Keywords: Big Data; Strategic Communication; Corporate Communication; Organizational Communication; Communication Science
Authors from the University of Münster
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |
| Wiencierz, Christian | Professur für Public Relations (Prof. Röttger) Professur für Kommunikationswissenschaft (Prof. Blöbaum) |