’Where Does my Money Go?’: How Online Comments on a Donation Campaign Influence the Perceived Trustworthiness of a Nonprofit Organization.
Wiencierz, Christian; Pöppel, Katharina; Röttger, Ulrike
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2014
Language in which the publication is written: English
Conference: ICA 2014 Preconference “Strategic Communication Campaigns in a Contemporary, Digital and Networked Society", Seattle, USA, undefined
Authors from the University of Münster
| Pöppel, Katharina | Institute of Sport and Exercise Sciences Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712) |
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |
| Wiencierz, Christian | Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712) |